Every day, millions of people around the world go hungry. Around 30,000 die of malnutrition daily; equivalent to half a big soccer stadium each day.
World population is increasing, and climate change means it’s harder than ever for farmers in some places to grow a good crop.
Potatoes have the potential to help solve these problems – they are more nutritious, cheaper, healthier, and need less water to grow than any other staple crop. They are also widely accepted and enjoyed; are grown and eaten almost everywhere.